Here's a question to anyone who has ever been a patient in the health care world: Are you paying for a service, or for an outcome?
And to all of you clinicians out there, I ask a similar question: Are you charging for a service, for your time, or for an outcome?
I would suggest that patients seek out the guidance of clinicians to attain an outcome.They are searching for a game plan to provide a tangible outcome of some form or another. That tangible outcome may have multiple steps, but it is still a specific outcome.
If there is a patient population that demands an outcome - and promptly - it is the athletic population. It becomes even more important to those athletes who make their living from sport. Health care in general stands to learn a lot from the ways of the injured athlete.
Allan Besselink, PT, DPT, Ph.D., Dip.MDT has a unique voice in the world of sports, education, and health care. Read more about Allan here.
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